PizzaExpress NeverEndingSong

Specific Music designed and delivered the 'Never Ending Song' for PizzaExpress in the UK. This bespoke piece of music broke the world record for 'the longest performance for a single song' whilst touring the UK - 7 cities in 7 days with a running time of 168 hours.

PR was handled by Unity who secured live launch on Radio 4's 'Today Programme', BBC Breakfast and other key, regional media around the country.

Film maker Mark W Brown and his team were embedded with the musicians and crew to document this extraordinary activation which is summarised in the trailer above.