Gibson City Blues Jam with Aston Martin

Specific Music designed and delivered the City Blues Jam, a fun and engaging brand activation with partners Gibson Guitars and Aston Martin hosted at The Boisdale in London's Canary Wharf. The City Blues Jam offered a chance for senior executives from the financial services industry to jam with a house band made up of world class musicians from The AllStars Collective whilst trying out fantastic Gibson Custom guitars. The best performer was awarded an Aston Martin for the weekend and a lot of fun was had by all.